Professor Pedro Nueno
Pedro Nueno is Professor of Management at IESE Business School, The International Graduate School of Management, Barcelona.
He occupies the Bertran Foundation Chair of Entrepreneurial Management. He is a Member of the Board and Chairman of the Academic Council, China-Europe Management Institute, Shanghai (EU and Shanghai Government). In his current research, Nueno looks at the changing economic face of China and how reforms there can and will provide potential for the entrepreneur and foreign investor.
He is a member of the board of several Business Schools; in Europe (Nijenrode), Latin America (IPADE, IAE) and Asia. He teaches executive development programmes in different international locations.
Professor Nueno is also Scientific Director of ORBIS Management Encyclopaedia.
Client Organisations
He has served as a consultant to a select group of international corporations and institutions (including the World Bank, the Commission of the European Union, OECD, Ford and Volkswagen, Morgan Stanley, etc.). He is currently a member of the board for three companies (food, banking, fine chemicals).
Career Background
In 1993 Professor Nueno was elected Chancellor of The International Academy of Management.
Professor Nueno has been very involved in the past decade in Asia, particularly in China and Japan. He has contributed to raising awareness of Japanese management concepts in the West through conferences organised in Japan for western executives in addition to translating key Japanese books.
Areas of Research
Pedro’s areas of research include industrial policy, innovation; new business creation, has a variance in management techniques, management and privatisation and turnaround processes and customer-client integration.
Publications
He is currently teaching and conducting research in industrial policy, innovation and new business creation, fields in which he has published extensively. His recent books include “Entrepreneuring” (1994), “Reflotando La Empresa,” (Corporate Turnaround) (Ediciones Deusto, Spain) 1991, and “The Light and The Shadow: The Essence of European Innovation” and “Competing in the XX Century” (1999).
He has contributed to the books of: Nine Investments Abroad (Harvard University); Transfer of Technology by Multinationals Corporations (OCDE); and New Patterns of Work (Grower Press). Regional Cultures, Managerial Behaviour and Entrepreneurship. An International Perspective (Quorum Books); Mastering Entrepreneurship (Financial Times); and many others. He is also author of more than 100 articles published in several journals, proceedings or research paper collections.
