Professor Jean-Claude Larréché

Professor Jean-Claude Larréché is Professor at INSEAD and holder of the Alfred H. Heineken Chair. He has always combined his academic career with business activities. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500.  Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He is the Founding Chairman of a strategic development consultancy with offices in Boston, Paris and Tokyo.

His academic work concentrates on fostering éhe fundamental capabilities that influence a company’s ability to deliver growth, especially through marketing excellence, customer focus and innovation. His publications have appeared in numerous international journals.

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