Professor George Yip

George Yip is Dean of the Rotterdam School of Management, Erasmus University.

Professor Yip is a Fellow of the Advanced Institute of Management Research, which is the UK’s research initiative on management, and a Fellow of the Academy of International Business.

Area of Specialisation
George is one of the world’s leading authorities on global strategy and marketing, managing global customers, and internationalisation. His current research concerns management innovation, strategic transformation, international competitiveness, and global customers.

Career Background
Before joining RSM, Professor Yip was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company active in consulting, technology, and outsourcing, where he managed the research and innovation process to develop thought-leadership for the company.

During this time he was on leave of absence as Professor of Strategic and International Management at London Business School. He was previously the Chair of Marketing and Strategy at Cambridge University, and has held faculty positions at Harvard Business School and UCLA, and visiting positions at China-Europe International Business School, Georgetown University, Stanford Business School, and Templeton College-Oxford.

Client Organisations
Professor Yip has twelve years of full-time business experience in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world’s largest advertising agencies; and senior management of Price Waterhouse’s strategic management consulting services in the Eastern United States.

Publications and Achievements
Professor Yip holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United Kingdom and of the United States.