Professor Anirudh Dhebar
Anirudh Dhebar is Professor of Marketing at Babson College, where he teaches courses in Marketing Management, Marketing High-Technology Products, and Pricing in the Information Industries. In addition, he serves on the Board of Directors of Molex Incorporated, a leading global provider of electronic, electrical, and fibre-optic interconnect products.
Areas of Specialisation
Anirudh is a highly experienced and effective educator and facilitator in strategy, change, and learning-oriented executive-development programmes, workshops, and other forums. He specialises in marketing, technology, and product strategy at companies in information industries (computers, communications, consumer electronics, and the media), life sciences, and the financial-services sector.
However his undoubted skill is his ability to deliver both challenging and thought provoking education that demands and achieves self discovery in others.
Client Organisations
Anirudh has been faculty director for Babson’s custom executive programmes for IBM, Genuity, Ericsson, Ingersoll-Rand, Biomedical Marketing Association, Telenor Corporation, and Osram-Sylvania; additionally, he has taught in programmes for Canon, Siemens, SAP, Intel, EMC, Infineon, Lucent, Novartis, Teva Pharmaceuticals, Fidelity, MetLife, and Estée-Lauder. Separately, he has taught in telecommunications industry focused programme at INSEAD, France, and he has conducted workshops on International Marketing at the Technion Institute of Management in Israel.
Career Background
Prior to joining the faculty at Babson, Anirudh was on the faculty at the Harvard Business School (1983-1995) and a Visiting Professor of Marketing at the Sloan School of Management at the Massachusetts Institute of Technology (1995-1997), where he received the 1995-96 “Excellence in Teaching” award. An inveterate student of the dynamic interplay between technology, product policy, and marketing strategy, Anirudh has written numerous professional articles and case studies on the subject. Issues such as market-focused technology and product strategy, change, and leadership are central to his inquiry, which focuses not only on the individual product but also on the people, business units, and firms supplying the product, the customers using it, and the overall market environment and social milieu in which the dynamics are set.
Anirudh, who holds a BS in electrical engineering and an MBA, obtained his PhD in Engineering-Economic Systems from Stanford University. He has published many Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Journal of Product Innovation and Management, Sloan Management Review, Journal of Retailing, the European Management Journal, and, in the form of an op-ed piece, the New York Times. Anirudh is deeply committed to the philosophy that the successful educator must simultaneously tease the student’s mind and touch his or her soul, thus rekindling the joy of learning and the excitement of the child-student’s sandbox.
Achievements
At Babson, Anirudh has been awarded the Thomas Kennedy Award for Teaching Excellence graduate level for two consecutive years (2002-2003 and 2003-2004).
