Educators

Professor José L. Nueno

Professor José L. Nueno

Globalization, Marketing of Consumer and Luxury Goods, Relationship Marketing

José L. Nueno is a professor in the Marketing Department at IESE. He holds a Ph.D. in business administration (marketing) from Harvard University, an MBA from IESE and a degree in law from the Universitat de Barcelona.

His areas of interest include distribution channels and manufacturer/distributor relationships. He has published articles on globalisation, the marketing of consumer and luxury goods and relationship marketing. He has taught at several business schools, including on INSEAD’s elective course on Industrial Marketing. He was a visiting professor at the University of Michigan and has taught on joint programmes with the University of Michigan and IESE in Vevey, Switzerland, and Shanghai. Prof. Nueno participates in programmes across Latin America, the most recent of which were held at IPADE in Mexico and INCAE in Costa Rica. In 2003 he was part of the faculty team for Harvard Business School’s AMP Middle East Programme and the Strategic Programme for Retail Managers.

Prof. Nueno has directed sessions for executives in over 100 corporations and has been a speaker at many industry meetings and conferences, including those organised by HSM Expomanagement in Madrid, Buenos Aires and Mexico.

He is the author of a number of articles published in the Sloan Management Review, Business Horizons and the International Journal of Research in Marketing. He has also penned articles on marketing for a variety of academic publications. His most recent books are ¿Por qué comercia tan poco el comercio electrónico? (Why Does the Electronics Industry Engage in So Little Marketing?) (1999), Gestión de Precios (Price Management) (1998), Consumidor al Filo del Siglo XXI (The Early 21st Century Consumer) (1998), Comunicación al Filo del Siglo XXI (Communication in the Early 21st Century) (1999),La Naturaleza del Gasto (The Nature of Spending) (2004), Las Claves de la Innovación (The Keys to Innovation) (2005), El Consumidor Maduro en España (The Mature Consumer in Spain) (2005) and Experiencia de Compra (currently in progress).

Prof. Nueno is a member of the boards of directors of a number of leading international companies (quoted and not quoted). He is also a corporate consultant (since 1986 he has worked on behalf of more than 160 global clients on more than 230 projects), and advises national and international corporations in the areas of marketing and strategy.