Professor George Yip

Professor George Yip

Global Strategy and Marketing, Managing Global Customers, Internationalisation

George S. Yip joined CEIBS in July, 2011 as Professor of Management, and Co-Director of the CEIBS Centre on China Innovation. He is based in both Shanghai and London. He was visiting professor at CEIBS teaching in the EMBA programme during 1997 and 1998.

Professor Yip has been the Dean of the Rotterdam School of Management, Erasmus University since January 2008. Before joining RSM, Professor Yip was Vice President and Director of Research & Innovation at Capgemini Consulting. He once held the position of Associate Dean, Chair of the MBA programme, and Professor of Strategic and International Management at London Business School. He was previously the Chair of Marketing and Strategy at Cambridge University, and has held faculty positions at Harvard Business School and UCLA, and visiting positions at Georgetown University, Stanford Business School, and Templeton College-Oxford.

Professor Yip holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School.

Professor Yip has twelve years of full-time business experience in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world’s largest advertising agencies; and senior management of Price Waterhouse’s strategic management consulting services in the Eastern United States.

Professor Yip is a Sr. Fellow of the Advanced Institute of Management Research, which is the UK’s research initiative on management, and a Fellow of the Academy of International Business and of the International Academy of Management.

He is one of the world’s leading authorities on global strategy and marketing, managing global customers, and internationalisation. His current research concerns management innovation, strategic transformation, international competitiveness, and global customers.

Professor Yip has talked to top management groups and forums all over the world, including for ABN Amro, American Express, Arab-Malaysian Bank, Arch Coal, Arup, Bank of America, BASF, Beiersdorf, Bertelsmann, Brown-Forman, Carl Zeiss, Cleanaway, Coopers & Lybrand, Deloitte Touche Tohmatsu, Delta Airlines, Deutsche Bank, Du Pont, Ernst & Young, IBM, Invensys, J-Phone (Japan), McKinsey, KPMG, Massachusetts Financial Services, Milliken, National Australia Bank, Nestlé, Nissan, Nokia, Philips, Peoplesoft, Pitney Bowes, Pricewaterhouse Coopers, Ralston-Purina, San Miguel, SAP, Sara Lee, Saudi Basic Industries Company, Singapore Airlines, Sony, Spirent, and ST Microelectronics; and for conferences held by Business Week, Far Eastern Economic Review, Forbes, Fortune, and the World Economic Forum. He has won both “best teaching” and “best research” awards.

His latest book is Managing Global Customers (Oxford University Press, 2007). An earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992; has been published in ten languages, and updated as Total Global Strategy II (2003). Other books includeAsian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000) and Strategies for Central and Eastern Europe (Macmillan Business, 2000), and Barriers to Entry: A Corporate Strategy Perspective. He has published articles on strategy and marketing in Business Horizons, Business & Strategy, Business Strategy Review, California Management Review, Chief Executive, Columbia Journal of World Business, Global Executive, Harvard Business Review, International Business Review, International Marketing Review, Journal of Business Strategy, Journal of International Management, Journal of International Marketing, Long Range Planning, Management International Review, Planning Review, Sloan Management Review, Strategic Management Journal, The International Executive, and QFinance .